MRL #082- How To Finish The Year Strong (Even If You're Behind YTD)

Just an FYI…

I’m writing this newsletter to myself as much as I’m writing it to you.

That’s what this whole Max Revenue thing is about anyways…

Writing what I needed to hear two years ago.

Or, in this case…

Writing what I need to hear right now.

You see…

I’m behind on my revenue YTD.

(Not by much, but by enough to make the point)

This is due to a multitude of reasons, but the biggest is just a lack of focus.

I started 2024 out with a bang, but as the year drifted on so did my focus.

Coaching my kid’s little league teams, missing a bunch of deals in a row, and hauling my kids all over God’s green earth during the summer all played a part.

But, they’re all just excuses, really.

Bottom line is…

I ain’t where I need to be.

So, if you’re like me and behind on your goal here’s a plan to get us both back on track.

Step 1…

Starve Your Distractions

Starving your distractions is crucial for reaching your goals because it allows you to focus your time, energy, and attention on what truly matters.

[cough cough]

Prospecting.

You can have the best intentions of reaching your goal but if you don’t address this first you’re just peeing in the wind.

What are your distractions?

• Social media?

• Negative thoughts?

• Unnecessary tasks?

Do some soul searching and write down what’s keeping you distracted.

Then ruthlessly starve them.

Remove all the social apps off your phone, cut negative people out of your life, delegate all the busy work you can…

Whatever it is, remove it root and branch.

Step 2…

Get Clear About Who You’re Targeting

Stop chasing everybody.

Pick a target and shoot.

Because knowing who you’re targeting is essential (not only) to tailoring your sales approach and messaging…

But, more importantly…

It frees you up to focus on one target.

If you wanna generalize later, be my guest.

But, for now if you’re behind on your revenue target, let’s just pick one niche, build a list of 300 prospects sand start chipping away.

Step 3…

Execute Your Daily Prospecting Activity

Notice, I said “daily”.

It’s far better to chip away at the work day by day…

Than shrug it off for a couple days only to find yourself buried under a list of 100 names that need to be called on.

Executing your daily prospecting activity is the crux of this whole deal.

If you don’t make the dials you have 0.00% chance to get back on track.

Can you make 40 calls a day? 25 calls? Or what about even 10?

Why not commit to 10 every day for this week?

We’ll call it our “10 before 10”.

That’s got a catchy ring to it.

Call 10 new prospects every day before 10 am.

You’ll still have the whole rest of your day to do your boring paperwork, or sit in your meetings, or jack around with your cube mates.

Then, once you get this week licked you can bump that number up if you need to.

In Closing…

I’ve been in this spot before and closed the gap.

I know what it’s gonna take and I know I’ll do it.

So, I’m not worried.

Maybe you’re in this spot for the first time, or for the first time in a long time…

Take a deep breath.

You’re gonna be okay.

Just get clear on the 3 bullets above and execute and you’ll be right as rain.

Ok, that’s enough for this week.

If you like this newsletter and wanna go further down the rabbit hole with us…

Here’s our Producer Playbook.

It’s our step-by-step guide on how to build a book-o-biz from scratch via cold outbound.

Tire kickers be warned, price is doubling in Q4.

Hope you have a helluva week.

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV