MRL #017- 3 Tips To Bulletproof Your BOR

There’s no greater thrill than landing a big revenue BOR.

And there’s no bigger kick in the nuts than getting it rescinded.

So, in today’s newsletter I’m going to share with you 3 tips you can use to help “bullet-proof” your next BOR.

Explain It Like They’re 5

In the online world there’s an acronym ELI5. Which stands for “explain like I’m 5” meaning explaining a complex topic in the simplest of terms as if explaining it to a 5 year old.

I recommend explaining what a BOR is just like that.

Spell it out as simply and direct as possible. Like this…

“By signing this letter you are firing your current agent and hiring me.”

Don’t pull punches.

Use precise language.

This way the business owner fully understands what he’s doing, and is less likely to renege.

Help Them Write The Break-Up Letter

I highly recommend having the business owner alert the other agent before the carrier does.

I usually help them write the break up letter.

I actually have it templatized, and give it to new BORs to send to their agent.

Better to have the other agent hear it directly from the horse’s mouth, than the carrier.

It puts another nail in the coffin.

Prepare Them For The Emotional Fallout

9 times out of 10 the other agent will call kicking and screaming once they receive notice of the BOR.

Prepare your new client for the sob story that’s on its way.

When they know what to expect, they can navigate the situation much easier.

The other agent is much less likely to talk them off the cliff when they know its coming.

Ok, That’s It For This Week

I hope this helps you close your next deal.

In case you missed it, we have a YouTube channel up.

And don’t forget about our podcast.

Give them a listen and don’t forget to pound that subscribe button.

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV