MRL #090- From Dread to Done: Overcome Your Cold Call Reluctance In 3 Easy Steps

You know cold calling brings in new business.

But, picking up the phone and dialing a stranger is uncomfortable.

That ‘resistance’ you feel?

You're not alone.

Everybody feels it.

The good news is…

You don’t need superhuman discipline to push through it.

You just need to do follow this simple 3-step system.

1. Reduce Friction

The biggest reason Producers procrastinate making their calls is the fear of rejection.

Let’s be honest…

Even the toughest of us still feel scared, indtimidated, and uncomfortable sometimes.

To reduce friction, instead of diving straight into cold calls…

Start by making follow-up calls.

Prospects you’ve already connected with in some way—maybe they’ve asked for more information, or shown interest in a previous call.

Follow-up calls feel less risky.

You already have some sort of relationship built.

There’s familiarity, which lowers your anxiety and resistance.

Think of it like warming up at the gym.

You wouldn’t put your one rep max on the bar and start squatting heavy to start your session.

Same with cold calling.

Start with a warm-up.

2. Ride Momentum

Once you’ve made a few follow-up calls, and start to feel a bit more comfortable…

It’s time to strike while the iron is hot.

Use the momentum from your follow-ups to slide right into cold calls.

When you’re already in the groove, it’s easier to keep going.

After a few follow-up calls, don’t get up or get distracted.

Have your list ready and immediately shift to cold calls.

Think of it like your workout.

The hardest part is starting, but once you’ve warmed up, it’s easier to keep moving.

3. Treat Yo-Self

Cold calling can feel like a slog.

Especially when your calls don’t immediately result in revenue.

But here’s the thing…

It’s not about the instant payoff, it’s about executing the task.

So, reward yourself for the action of making calls.

Not just the results.

Maybe it’s a small reward like a coffee break after making 20 calls or treating yourself to a nice juicy Topo Chico.

Over time, this will condition your brain to associate cold calling with something positive.

Again, think of it like going to the gym.

You never see results after one gym session.

But over time the sets and reps start to add up and you see progress.

And that progress is what keeps you coming back.

Same with cold calling.

In Closing…

Overcoming cold call reluctance is about progress not perfection.

Cold call reluctance is real, but it’s something you can overcome.

1. Start with follow-up calls

2. Use momentum to keep dialing

3. Reward yourself for taking action

You don’t need crazy discipline—you just need to follow this system.

Remember, cold calling is a skill that gets easier with practice.

The more you do it, the more confident you’ll feel.

As for what to say on your cold calls, how to say it, and what to do once you get your foot in the door…

That’s where the Producer Playbook comes in.

It’s our step-by-step guide to building a $1,000,000 book from scratch via cold calling.

If that’s something you’re looking for help with—all the deets are in here.

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV