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- MRL #008- How To Write Killer Cold Emails Using My “NASA” Email Framework
MRL #008- How To Write Killer Cold Emails Using My “NASA” Email Framework
In this issue I’m going to teach you how to write killer cold emails.
As you know, I believe cold calling is the fastest, most effective way to prospect.
However, I realize you can’t always get the decision maker on the phone.
That’s where cold email comes in.
The problem is...
Most Producers Suck At Writing Cold Emails
Most cold emails I read:
Don’t hook the reader right away
Don’t entice the reader to finish
Are way too long
Don’t have an effective CTA
Let’s fix that.
Today, let’s write a cold email together using my NASA framework.
First, we'll go through each of the four sentences and then I'll show you an example of an email I send, that gets 10% response rates.
How To Write Killer Cold Emails Using My “NASA” Email Framework
NASA is an acronym for Nudge, Ask, Solution, Ask.
It goes like this...
Nudge
The first objective of your cold email is to grab the reader's attention.
They have 100's if not 1000's of emails flooding their inbox every week. You must find a way to "hook" your reader in the very first sentence.
I call it a "nudge".
No pleasentries. No "hey, howya doing".
Get straight to the point.
Make it ALL about them. You do this by stating an observation or "trigger" event regarding their business.
"Hey Jeff, I see that you just renewed on December 1st."
Ask
Once you've nudged them with pertinent info about their business to grab their attention, ask them if they're experiencing a problem regarding that information.
Something like...
"Did your agent deliver you another last minute renewal?"
Solution
Next, present them with a solution to solve their problem.
"I have a process that eliminates last minute renewals (imagine getting your renewals numbers 15-30 days in advance)."
Ask
Finally, ask them if they're interested in meeting.
No hard selling like "how does next Tuesday at 2:00 sound?"
Easy killer. You just met. Take it slow.
I find a gentler approach works better in email. Something like...
"Any interest in talking?"
Now, Let's Put It All Together
Hey Jeff, looks like you just renewed on Dec 1st.
Wondering… did your agent deliver your renewal, last minute?
I have a process that eliminates last minute renewals for my clients (imagine getting your renewals numbers 15-30 days in advance).
Any interest in talking?
Boom. Short, sweet, and punchy.
I can guarantee you this email will get you more responses than 99% of the junk you're currently sending.
BONUS #1: EMOD Email Example
Since its Christmas, I'm in a giving mood. So, here's another example you could use for prospects (using a WC angle).
Hey Jeff, looks like your EMOD is a 1.2.
Wondering… are you getting any help with this from your agent?
If not, I have a few ideas that might help. For example, do yall have a return to work program in place?
Make sense to talk?
BONUS #2: Subject Lines That Get Opened
Here's another Christmas gift for you...
Make your email subject lines short and sweet (3-5 words max).
Imagine you were on the other end of a cold email. What would you likely open?
Hint: something that doesn't look like a cold email.
My favorites are "hey" or just their first name "Jeff".
Ok, Thats It For This Week
Sorry for the late newsletter.
It's Christmas time, and I've got more kid's recitals, and plays to go to than I can keep track of.
Daddy duty comes first. So, the newsletter had to wait.
I will try to do a better job with my time management next week and get this sucker out on time.
Wishing you and your family a Merry Christmas!
Kick ass take names,
Maximus F. Revenue IV