MRL #098- Why "One Agent" Is Best For You, The Agent

We all want to be the “one agent”.

That’s a no-brainer.

If you’re the only agent involved, you win 100% of the time.

“Amazing insight, Max.”

Don’t worry I wouldn’t waste your time with such a redundant point.

When I say “one agent” I don’t mean what you probably think I mean.

So, let’s define some terms.

When we say you’re the “one agent” we mean you were hired, not asked to quote.

At Max Revenue, we get hired as the “one agent” by doing what we call “Due Diligence”. Due Diligence is our process of delivering value up front to the insured with the goal of being hired.

Yes, there are times we’re okay with quoting—when you have a market the incumbent does not, or if you get your pick of the markets first.

But we agree to quote after Due Diligence, not before.

Big difference.

Ok, now that that’s done, lets get to the good stuff.

Here are the 3 reasons why "one agent" is best for you (the agent):

#1. You De-Commoditize Yourself

By refusing to play the quoting game you decommoditize yourself in two ways:

First, you differentiate your value from the markets.

Because you provided value up front, and were hired before going to market, you are now positioned as separate from the markets.

In the eyes of the insured you are now their trusted advisor helping them navigate the “rough seas” of the market.

No longer the agent synonymous with the “rough seas” of the market.

Big difference.

Second, you differentiate your value from other agents.

When you refuse to play the quoting game, you’re no longer “just another agent”.

Insured’s are NOT accustomed to agents holding their ground. They will often look at you like you have two heads.

“What do you mean you don’t quote?”

This “take it or leave it” mindset is a powerful differentiator.

We get asked all the time:

“How do I differentiate? How do I stand out in a crowded market?”

Refuse to quote and watch what happens.

You’ll stick out like a neon sign in a power outage.

#2. You Serve Insureds At A Higher Level

We went in depth on “Why ‘One Agent’ Is Best For The Insured” last week, so reread that if you haven’t.

But here are the cliff notes as it pertains to you, the agent:

When an insured only works with “one agent” (you):

It allows you to truly get to know the unique needs of their business—this means better SERVICE and ADVISEMENT.

When an insured only works with “one agent” (you):

It also allows you maximum leverage in the marketplace—this means better COST and COVERAGE.

By being their “one agent” you serve insureds at a much higher level and dramtically increase your impact on their business.

This in turn, gives you the best chance of retaining the business.

And we all know retention is the name of the game.

#3. You Make More Money While Doing Less Work

When you quit playing the quoting game, and only work deals via Due Diligence your workday will literally get cut in half.

I know this is a wild claim, but it’s true.

Think about it:

If you eliminated juggling numerous submissions, the back and forth with dozens of insureds and underwriters, and always tying up a million loose ends…

How much more time would you have?

A bunch.

You have to see it to believe it.

Your day will slow down, your workload will dramatically decrease, and you will enjoy producing so much more.

Yes, you will work a lot fewer deals.

But who cares?

You’re now only working deals you have a great chance at winning, with insureds who value your work.

And thats not even the best part.

The best part is, the “One Agent” Model ultimately leads to more money in your pocket.

Because you’re not swamped in busy work, your actual work gets better—leading to more wins.

Because you’re not swamped in busy work, you can handle more clients.

Because you’re being hired—not quoting—you attract better, often bigger revenue deals.

Win-win-win.

The Bottom Line

The “One Agent” Model is not only in the insured’s best interest, but your’s too.

It allows you to work less, win more, and serve your clients at a higher level.

It’s a game changer.

Now you may be asking yourself:

“Ok, this all sounds great. But how do I actually go about getting hired instead of playing the quoting game?”

Well, thats exactly what we teach you inside The Producer Playbook.

It’s our step-by-step guide to building a book of business from scratch by getting hired not blindly quoting.

If you want to escape the vendor trap forever its a helluva place to start.

Ok, that’s enough for this week.

Next week we tackle:

“The Death of the Old School Producer”.

Thanks for reading.

Kick ass take names,

Maximus F. Revenue IV

(Micah & Trey)