If you’ve been grinding in ProducerLand for any period of time, you already know this:

It’s a rollercoaster.

One minute, you’re riding high with a signed deal.

The next, you’re buried in the trenches, trying to scrape together your next win.

Most Producers ride this roller coaster there entire career—chasing leads, stressing about deals, and burning out.

But the truth is:

You can get off the roller coaster any time you like.

Not only will it save your sanity, but it’ll make you a much better Producer.

Here’s the formula: detach from the outcome, service instead of selling, and gamify your grind.

Let’s break it down.

1. Stop Squeezing The Bat So Damn Hard

Picture this:

It’s the bottom of the ninth. Bases loaded. Full count.

You grip the bat so tight your knuckles turn white.

You swing—and miss.

Why?

Because you’re too focused on hitting the home run.

Same happens when you tie your self-worth to a single call, meeting, or deal. You’re so obsessed with the outcome, you forget the process that gets you there.

Here’s the reframe:

You’re not responsible for outcomes. You’re only responsible for actions.

• Calls made

• Conversations had

• Meetings set

• Presentations made

Deals won are just the positive side effect of doing those things consistently.

When you let go of the need to close every deal, something amazing happens:

• Rejection doesn’t sting as much—because it’s not you they’re rejecting

• Your confidence skyrockets

• Prospects sense that calm energy—and they trust you more

Focus on the reps, not the results. Play the long game.

Detach from the outcome.

2. Stop Selling, Start Serving

Most agents wake up thinking:

“How can I hit my numbers today?”

That energy can be a turnoff. Prospects can feel it a mile away. It reeks of desperation.

Try asking a different question:

“Who needs help today?”

Your job isn’t to sell a policy. It’s to solve a problem. To serve.

Your commission check is a byproduct of being genuinely useful. When you start showing up with this energy, crazy things start to happen:

• Clients trust you—because they know you actually care

• Conversations open up—because they feel safe to share what’s really on their mind

• Referrals flow in—because helpfulness gets remembered

Don’t be a salesperson. Be a resource. The kind of person clients call when they’re stuck.

“Who needs help today”…

This is your new motto.

3. Make the Grind Fun: Gamify Everything

Selling insurance can feel repetitive.

Call. Follow up. Rejection. Repeat. Day in. Day out.

It’s so easy to burnout.

The agents who stick with it—and actually enjoy it—treat their work like a game.

Here’s how you can do the same:

• Track Everything. Calls. Meetings. Presentations. Turn your KPIs into a scoreboard.

• Challenge Yourself. Most follow-ups in a day? New record. Fastest turnaround on a BOR? Beat it next time. It’s you vs. you.

• Reward Wins. Close three deals this month? Take yourself out for sushi. Land a big client? Splurge on that thing you’ve been eyeballing.

When you gamify the process, work stops being boring. It becomes fun.

You start looking forward to the grind because every small win feels like progress—and progress is addicting.

Big Picture: Mindset Over Hustle

This isn’t just about selling more insurance. It’s about building a business—and a life—that doesn’t drain you.

• Detaching from outcomes frees you from unnecessary stress

• Leading with service builds lasting relationships

• And gamifying your process keeps you engaged for the long haul

These aren’t hacks. They’re habits. The kind of habits that build momentum over time—like compound interest.

Adopt this mindset, and you won’t have to ride that damn emotional rollercoaster ever again.

Thanks for reading.

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV

(Micah & Trey)

P.S. Looking for a step-by-step system to build a book-o-biz from scratch? Check out Producer Playbook.

This is literally the process Micah used to build two $1,000,000+ books from scratch with cold outbound.

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P.S.S. New course coming out in Feb. called “Industry Authority”. All about teaching experienced Producers how to leverage content to convert more prospects. Be on the lookout.