Most insurance producers don’t struggle because they aren’t working hard enough.

They struggle because they’re working on the wrong things.

They start the day reacting to emails, handling client service requests, and scrolling LinkedIn.

Before they know it, half the day is gone, and they’ve barely made a dent in their daily prospecting goal.

They think they need more discipline. More motivation. More time.

But the truth? They need less.

Less hustle. Less distractions. Less busy-ness.

You probably don’t need to hustle harder. You simply need to focus on what actually moves the needle.

Here’s the lazy (but effective) way to get more done.

Step 1: Find Your Big Levers

If you did a meticulous time audit of the average Producer’s day, I’d bet 80% is a waste of time.

Harsh? Maybe.

True? Definitely.

The 80/20 Rule (also called Pareto’s Principle) says that 80% of your results come from 20% of your efforts.

In ProducerLand, this means:

• The top 20% of your clients generate most of your revenue.

• The top 20% of your prospecting efforts lead to the majority of your deals.

• The top 20% of your daily tasks drive nearly all of your progress.

Yet many Producers spend too much time on the other 80% that makes them feel productive but doesn’t actually lead to growth.

The fix?

Identify your big levers (what’s actually driving results in your business).

It’s probably not tweaking the settings in your CRM, gossiping around the coffee pot, or scrolling on LinkedIn.

For most, it’s prospecting, following up, and renewal work.

Lazy Producer Pro Tip: Each morning, before opening your inbox or checking social media, spend 90-120 minutes on your biggest revenue-generating task. Do this, and you’ll outperform 90% of producers.

Step 2: Plan Your Day Like Ivy Lee

Once you know what actually moves the needle, the next step is to structure your day around those activities.

Ivy Lee, a productivity consultant in the early 1900s, gave business leaders a dead-simple strategy that still works today (we’re going to tweak it slightly though):

1. At the end of each day, write down the six 3 most important tasks you need to accomplish tomorrow.

2. Rank them by priority (most important first).

3. Start tomorrow with task 1. Don’t move to 2 until 1 is done. Don’t start 3 until 2 is done.

4. Repeat daily.

It’s stupid simple. And it works.

It eliminates the overwhelm of a never-ending to-do lists, and fancy productivity routines.

You know exactly what to do when you start the day.

No more reacting to emails, showing up to work with no plan, or getting swept up in the latest office drama.

Lazy Producer Pro Tip: Before shutting down each day, spend 5 minutes listing tomorrow’s 3 biggest priorities. When you sit down in the morning, you’ll know exactly where to start.

Step 3: Templatize Everything

Most producers waste hours every week regurgitating the same information over and over and over.

And worse, they do it from scratch every time.

Whether it’s emails, client or prospect questions, or prospecting scripts…

Instead of reinventing the wheel every time, templatize everything.

Here’s a few examples:

• Prospecting emails

• Follow-up emails

• Renewal reminders

• Common client FAQs

• Cold call scripts

• Objection handling responses

• Voicemail scripts

• etc

Lazy Producer Pro Tip: Take 10 minutes a day for the next week to create (or improve) one template. Every time you use it, you save time and the results stay consistent.

Work Smarter, Not Harder

If you’re tired of feeling busy but not productive, here’s the fix:

1. Find the big levers (80/20 Rule). Focus on the few activities that drive results.

2. Plan your day with intention (Ivy Lee Method). Prioritize what matters and attack your list.

3. Stop repeating yourself (Templatize Everything). Automate, delegate, and streamline.

Do this, and you’ll get more done in half the time.

Now go sell something.

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV

(Micah & Trey)

P.S. Looking for a step-by-step system to build a book-o-biz from scratch? Check out Producer Playbook.

This is literally the process Micah used to build two $1,000,000+ books from scratch with cold outbound.