MRL #105- Avoiding The "Optimal" Trap

As I’m writing this all hell is breaking loose in the Revenue household.

My wife is destroying our perfectly clean kitchen, meal prepping for the week…

All 5 kids are playing dodgeball inside the house, half of them crying as they do it…

And our standard poodle is barking his head off at squirrels playing in our backyard.

Is it the optimal time to be writing this newsletter?

Absolutely not.

But the dirts got to get shoveled. And this is the only time I’ve got. So here I am shoveling the damn dirt.

I’m not telling you this to brag, as if I’m some kind of productivity guru. I’m just as guilty of procrastinating as they next guy or gal.

You see, many Producers get stuck in the trap of waiting for "optimal".

They delay prospecting, overthink the process, and hesitate to do the work, all because they believe they need the perfect conditions.

But Top Producers don't wait for perfect. They execute.

Here are five common ways Producers fall into this trap (and how to break free):

#1. Waiting for the Perfect Script Before Making Calls

You tell yourself:

“I just need to tweak my script a little more."

So you spend hours scouring the internet, watching YouTube videos, refining and revising your script.

The problem? Scripts don't close deals. Conversations do.

Instead of obsessing over every word, start dialing. A suboptimal script plus action beats a perfect script plus procrastination.

Just start dialing.

#2. Waiting for the "Best" Time To Make Calls

You research call times, read studies, and try to pinpoint the perfect hour to make cold calls.

Meanwhile, Top Producers are dialing.

The truth is, there is no magic time. You will catch people at 8am, 1pm, 5pm, and every hour in between.

The real magic is just being consistent.

If you call enough people, day in and day out, you will set meetings.

#3. Waiting Until You "Know Enough" About Coverage

Some agents avoid prospecting because they feel like they need to be a walking insurance encyclopedia.

They think:

"What if they ask me something I don't know?"

Here's the truth:

You'll never know everything. And you don't have to.

If a prospect asks a question you can't answer, say:

"Great question, I'll check on that and get back to you."

You don’t have to know everything. You just have to know where to find the answers.

#4. Waiting Until You Have the "Right" CRM or Tech Stack

Having a CRM is a must.

But too many agents spend weeks setting up the perfect system instead of actually using it.

A basic spreadsheet with consistent follow-ups will outperform a fancy CRM that sits untouched.

The tool matters less than the work.

Make your dials during the day, do your tweaking at night.

#5. Refusing to Niche Down Until You Have More Experience

You think:

“I'll pick a niche once I have more clients."

But that's backward.

Niching earlier makes prospecting easier.

It sharpens your message, builds credibility, and helps you stand out.

The sooner you specialize, the sooner you'll establish authority in an industry.

Optimal is a Pipe Dream

Your business doesn’t grow by waiting for optimal. It grows by doing.

Don’t let perfectionism be the reason you stay stuck.

Pick up the phone. Start the conversation. Make mistakes. Adjust. Improve.

Because “good enough” is better than “never started.”

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV

(Micah & Trey)

P.S. Looking for a step-by-step system to build a book-o-biz from scratch? Check out Producer Playbook.

This is literally the process Micah used to build two $1,000,000+ books from scratch with cold outbound.