MRL #107- How To Build Authority Online In Less Than 10 Minutes A Day

We started Max Revenue with a very simple plan.

Micah would provide the credibility and expertise. I (Trey) would turn Micah’s expertise into content and a brand.

Now 2 years later we’ve turned that simple plan into 10,000+ followers on LinkedIn (which is quite a feat for a business page because the algo hates biz pages) and a six-figure side business.

It ain’t enough to quit our day jobs (not the either of us want to) but it’s enough to kick us both a fat little bonus at the end of the year.

We stick to a simple content calendar:

• 1 LinkedIn post a day (more if I’m feeling froggy)

• 1 Newsletter a week (you’re reading it now)

• 1 Podcast a week (repurposed from the newsletter)

• 1 YouTube video a week (repurposed from the podcast)

The coolest part?

I can spin it all up in less than an hour a week.

I don’t tell you this to brag. I tell you this to demonstrate credibility.

When it comes to building an audience and authority online I’d say I’m as qualified as anyone in the insurance industry to talk about content.

Which brings me to the point of this newsletter.

I’m Looking For 5 Producers To Beta Test A New Program

If you're an established Producer ($500k or more book) and you want to start building an audience and authority online this is for you.

I’m offering 5 one-on-one coaching spots for the next 5 weeks.

I will show you the exact content system I used to build Max Revenue from start to finish and I’ll work with you to customize it specifically for you and your niche.

No fluff. No wasted time. We work 1:1 for one hour a week for the next 5 weeks to build you your own thing.

The curriculum will look something like this:

Week 1 - We Put You Through Content Bootcamp

By the end of this call you’ll know the fundamentals of content. You’ll know the who, what, where, why, and how. You have to crawl before you can walk.

Week 2 - We Build Your “Infinite Idea Generator”

By the end of this call you’ll never have to worry about what to post again. You’ll have more content ideas than you could ever use (specifically unique to you and your niche).

Week 3 - We Build Your “Authority Engine” Podcast, YouTube Channel, or Newsletter

Think of this call as a Choose Your Own Adventure kind of thing. We’ll strategize which is best for you, ideate on it, and build it together.

Week 4 - We Launch Your “Authority Engine”

By the end of this call you’ll have your first episode or newsletter completely ready to go. I’ll also show you how to build out your Authority Engine’s next calendar year of content.

Week 5 - We Troubleshoot Problems & Prepare For Your Content Domination

Think of this call as an “office hours” call. We can troubleshoot any problems you’re having or work on anything inside your content system you want to, together.

A Few Quick Disclaimers:

1. This is not for everybody. Like I said, I’m only taking on 5 established Producers.

2. This won’t be cheap. This is for serious people only who want a fast pass to the front of the line and are willing to pay for it. Let’s put that expense account to good use 😄

3. I make no revenue guarantees. What you do with your new content system is on you.

Now, if I haven’t scared you off yet and you’re still interested there’s one more hurdle I’m going to ask you to jump through.

Please Reply With Answers To The Following Questions:

1. How big is your current book?

2. Are you currently active on LinkedIn?

3. If we work together, what are you hoping to get out of it?

4. Are you willing to show up on time and prepared once a week for our calls?

5. Are you willing to do 1-2 action items (~1 hour of leg work) in between each call?

Once received I will send you back pricing and payment information.

The first 5 that “raise their hand” and appear to be a good fit, are in.

If successful and feedback is good, we’ll roll out again in May.

Fair enough?

Ok, Let’s End It Here

If you’ve read this far, God Bless You.

I know this wasn’t your normal run of the mill Max Revenue Letter. So, thanks for your patience.

I promise we will return to our regularly scheduled infotainment next week at this time.

Until then.

Kick ass take names,

Trey