MRL #005- The Case For Cold Calling: Turning Strangers Into Clients With Nothing But Your Phone

I’m going to let you in on a little secret:

It doesn’t matter how great you are at dissecting coverages. If companies don’t know you exist, they can’t hire you.

You are a salesman first, and an agent second.

Your #1 priority (especially early in your career) is to open doors.

Traditionally, this was done by networking.

Despite what those ol’ dusty buzzards in your office may tell you…

Networking is not a reliable prospecting strategy anymore.

When those dudes built their books it was a different time.

Nowadays…

Thanks to a fad called the “internet” business owners are connected with lots of commercial agents. All of them kicking and screaming for their attention.

So, how do you break through all the noise?

How do you become the guy or gal they give their business to?

Simple.

Be the person who shows up with a fire hose when their house is burning to the ground, and they need help the most.

In other words, by delivering the right message, to the right person, at the right time.

You do that by cold calling.

If you call enough people you WILL find someone who needs your help. It’s just a numbers game.

Even better, it’s predictable and repeatable.

Think of it like a faucet.

Once you know your numbers you can turn the flow up or down as you desire.

You can literally write as much new business as you can handle.

Or none at all.

Whatever you want.

So what do you say once you get someone on the phone?

That’s another newsletter for another day.

Hopefully by now I’ve convinced you that cold calling is the way to go.

In next week’s newsletter we’ll discuss the how-to of cold calling. Who to call, what to say, and how to say it.

That’s enough for now…

See you next Sunday.

Kick ass take names,

Maximus F. Revenue IV